Each week, we’ll bring you the hottest new additions to the branded video universe. If people aren’t talking about them yet, they will be soon. So if you haven’t seen these branded videos, take a few minutes and catch up.
Best Left to the Pros
United Healthcare
Release Date: March 15, 2015
True Reach®: 3,628,073 views
Facebook Interactions: 376,403
The new campaign from United Healthcare shows various ways one might end up needing health care, from a failed crowd-surfing attempt to a guy who narrowly avoids walking into a lamppost only to step right into a large hole in the sidewalk.
One video in particular struck a chord with viewers. “Our Song” opens with a couple making dinner together when “(I’ve Had) The Time of My Life” starts playing on the radio. The couple stops what they’re doing and begins to dance a la Patrick Swayze and Jennifer Grey in Dirty Dancing. As the husband turns away the wife takes a running leap into his arms, catching him off guard and crashing into the dining room table. In a following video call, a doctor asks what happened and she replies, “I came in too hot.”
The funny campaign has garnered more than 3.6 million views and over 376,000 social interactions since it launched on March 15.
Trek the mountains of Khumbu, Nepal
Google
Release Date: March 12, 2015
True Reach: 4,745,588 views
Facebook Interactions: 7,133
As part of Google’s Treks project with Street View to create a series of panoramic digital experiences of off-road locations like the Grand Canyon and the Taj Mahal, Google introduces its latest destination for at-home exploration in a two-minute video. The video previews the breathtaking mountain vistas, local religious buildings as well as the people and yaks of the Khumbu region in Nepal.
The campaign has been viewed more than 4.7 million times and received over 7,000 social interactions since it launched on March 12.
Eggs with Bacon
Incredible Egg
Release Date: March 12, 2015
True Reach: 2,599,629 views
Facebook Interactions: 17,969
The American Egg Board teamed up with Kevin Bacon to create an offbeat video touting the “incredible, edible egg.”
A housewife is cooking eggs for breakfast when Kevin Bacon appears behind her, casually lounging on her countertop. He offers the star struck woman some facts about the nutritional value of eggs, prompting her to say he sounds like a commercial. “Actually, it’s a web film,” he counters. As she leans in to smell him, her husband interrupts, resulting in an awkward (and humorous) exchange. Kevin Bacon asks the husband to pick up some eggs on his way home, while the smitten wife requests oil. “For the pan,” Kevin Bacon says innocently.
The campaign has been viewed more than 2.5 million times since it launched on March 12 and received more than 17,000 social interactions.
Made by You
Converse
Release Date: March 2, 2015
True Reach: 4,011,382 views
Facebook Interactions: 2,764
As part of its Made By You campaign, Converse created a two-minute video anthem for the outcasts. Featuring a group of artists, musicians, and actors, among others, a diversity of dirty, torn, doodled, pink, and leopard-print Chucks walk, run, and dance across the screen, never revealing anyone’s face.
Voices narrate the answers to questions like “how would you describe yourself in one sentence?” and “what’s your secret?” People confess to their love handles, stutters, nerdiness, and being gay and in the closet. The video ends with someone saying, “Everyone just has to be themself, man. Then that’s it.”
Since the campaign launched on March 2, it has been viewed over 4 million times and received nearly 3,000 social interactions.
